Glossary of terms used by GrowthPath
Business Drivers: Something external to the business which is influenceable, measurable and can be connected to a cashflow event (income or expense) via a simple linear formula. By focusing on a small number of business drivers, the business will grow. Business drivers should be the basis of forecasting, incentive schemes and business reporting & analysis.
API: A set of rules allowing a programmer to extract data and update data from a system.
Cloud API: An API based on standard methods of exchanging data, allowing a wide range of programming languages. This eliminates lock-in to a particular vendor.