Custom Market Research

Tris Mardiastuty, Master of Marketing, specialises in consumer market research.

Key skills:

• Questionnaire design
• Effective sample making client's contact databases
• "Mall-intercept" interviewing
• Telephone interviewing
• Result preparation

Tris works quickly and prefers qualitative, smaller samples. This approach gives more insight into nuances about how a product is perceived, and better captures ideas for innovations and product extensions.

Tris has worked with food FMCG companies, professional services and technology firms in South East Asia and Europe.